Robert Campbell
Apr 4, 2014

Lucille Ball understands planning better than planners

What a 1950s TV star can teach today's planners.

Lucille Ball understands planning better than planners

I was going to continue my previous couple months' theme by describing another type of planner who is dangerous to creativity, commerciality and culture, but apart from being a bit packed with work, I’m in danger of having no friends left. So—true to my Italian roots—I’ve decided to turn around and run in a totally different direction with this month's post.

So who the hell is Lucille Ball?

Well, believe it or not, that’s not really important. But back in her day, she was bigger than if The Beatles reformed with Oprah Winfrey as backing singer.

The reason I say she understands planning better than (a lot of) planners is because I meet far too many who think their job is about being intellectually victorious when actually, it’s about being emotionally resonant. And this quote of Lucy's seems to show she knew the difference too:

"If a man correctly guesses the age of a woman, he may be smart, but he’s not very bright."

Genius. And she didn’t even need a 100-page Powerpoint document to explain it.

Planners, take note.


Campaign Asia

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