Interpublic agency confirms it has made redundancies amid coronavirus crisis.
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.
Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.
SHANGHAI - Conventional wisdom about television, pre-testing, love of brands, and western models of marketing success came under the rapid-fire but good-natured attack of two regional agency leaders in a spirited presentation today at the Asian Marketing Effectiveness Festival.
SHANGHAI - Rob Campbell (pictured), the managing partner and brand strategist for M&C Saatchi's brand consultancy Sunshine, has been named Wieden + Kennedy's regional head of planning.
TOKYO - Sony is planning to realign its global advertising budget, worth around US$5 billion, to concentrate on a reduced number of products deemed to have strong potential in an effort to increase its competitiveness.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins