Staff Reporters
Apr 18, 2013

Dove's 'Real sketches' film provokes jealousy, controversy

Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.

Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.

The online video went viral after its release on 14 April, with more than 5.5 million YouTube views so far. In the video, created by Ogilvy Brazil, a former police sketch artist creates drawings of women based on their own descriptions of themselves, then again based on descriptions provided by people who have met the woman in question briefly. He never sees the women himself. The differences between the resulting sketches evoke surprise and introspection.

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