Robert Campbell
Rob Campbell, a self-professed opinionated sod, is regional head of strategy for Wieden+Kennedy, based in Shanghai.
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Sep 11, 2014
Was Groundhog Day a documentary on Chinese ...
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.
Jun 30, 2014
Marketing-claim porn
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
Apr 4, 2014
Lucille Ball understands planning better than planners
What a 1950s TV star can teach today's planners.
Nov 21, 2013
When planners go bad (or sad)
Spotting the potentially dangerous 'intellectual wannabe' planner.
Oct 17, 2013
All I really needed to know in adland I learned ...
Though she still doesn't seem to quite understand what I really do, my mum gave me the piece of advice that makes the most difference in my work.
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