media planning

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Oct 1, 2020

When it comes to media plans, don't gamble

Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance

Jan 15, 2018

Facebook fallout: Higher prices, more emphasis on creative

The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.

May 28, 2015

Pre-creative planning: What it means for Asia

With more brands setting up global or regional hubs In Singapore it might be time for the country to lead the way with new media approaches.

Dec 10, 2013

Mondelēz consolidates media with Carat across region

ASIA-PACIFIC - Aegis Media's Carat has won media planning and buying for all of Mondelēz International's brands across a wide swath of North Asia and Southeast Asia, taking the business from Mindshare, Campaign Asia-Pacific has learned.

Nov 28, 2013

PHD wins global media planning for Johnnie Walker Blue after competitive pitch

SINGAPORE - The media and communications agency secured a global planning win for the premium brand after a “hush-hush” pitch process.