The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance
The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.
With more brands setting up global or regional hubs In Singapore it might be time for the country to lead the way with new media approaches.
ASIA-PACIFIC - Aegis Media's Carat has won media planning and buying for all of Mondelēz International's brands across a wide swath of North Asia and Southeast Asia, taking the business from Mindshare, Campaign Asia-Pacific has learned.
SINGAPORE - The media and communications agency secured a global planning win for the premium brand after a “hush-hush” pitch process.
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