Campaign360 opens in Singapore: Day one highlights
Hundreds of brand marketers are gathering for two days of strategy, storytelling, ...
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1 day ago
Campaign360 opens in Singapore: Day one highlights
Hundreds of brand marketers are gathering for two days of strategy, storytelling, and sharp discussions of the challenges shaping modern marketing.
16 hours ago
CEO Sharlene Wu exits Grey and AKQA China
The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.
1 day ago
GroupM Indonesia appoints Sri Widowati as CEO
Marketing veteran steps into agency leadership after client-side success at Danone, Meta and Unilever.
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1 day ago
Your brand is only as safe as your AI
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.
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15 hours ago
Kate Hornstein namad as BYD Australia’s first CMO
After driving BYD’s record-breaking momentum at EVDirect, head of marketing Kate Hornstein steps in as the brand’s first CMO, just as the EV giant doubles down on its Australian ambitions.
1 day ago
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
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1 day ago
Women Leading Change Awards 2025: Winners revealed
See the 29 winners and 8 commendations awarded for outstanding contributions by women professionals and their organisations in the marketing communications industry.
1 day ago
Giving homes a voice: How Suncorp’s haven tool is ...
In an exclusive interview with Campaign, Suncorp's Mim Haysom and Leo Australia's Andy Fergusson discuss Haven, the new online tool that offers homeowners a unique way to assess their property’s vulnerability and access practical resilience tips.
1 day ago
Horizon Media surges to top global indie media rankings
Australia's Atomic 212 is among eight new entrants in May to shake up the top ten.
1 day ago
Arthur Tsang joins McCann Worldgroup as Greater ...
With over two decades of creative experience, the former chief creative of BBDO Greater China is bringing his talents to McCann Worldgroup, which has been shaking up its China leadership team over the past year.
1 day ago
Havas Media launches tech & data consultancy CSA in ...
More about this, plus new wins from Dentsu and Hearts & Science in Australia, Singapore and Taiwan in our weekly news roundup.
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1 day ago
DoubleVerify warns advertisers from fraudsters ...
While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.
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4 days ago
Over 50% of APAC marketers plan to cut ad spend in ...
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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4 days ago
Disney sets sail: VP Sarah Fox on the brand’s ...
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
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May 21, 2025
Rethinking SEO: How Google's AI Overviews are ...
With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.
Agency Report Cards 2024
The Information
1 day ago
Agency Report Card 2024: FCB
Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.
4 days ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
4 days ago
Agency Report Card 2024: EssenceMediacom
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
The Information
May 22, 2025
Agency Report Card 2024: Dentsu Media
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
Market Shake-ups
May 22, 2025
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.
May 19, 2025
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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May 14, 2025
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
May 14, 2025
Creative agency shake-up at WPP: Grey to move into ...
Grey will split from AKQA as part of the move.
The Work
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May 22, 2025
A rousing speech about making your beer dreams come true
Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.
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4 days ago
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
May 21, 2025
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
May 21, 2025
Samsung ushers in a new era of AI TV
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
May 20, 2025
Meet Lemon Man, Cass Beer's new mascot
In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.
Focus
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
15 hours ago
How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
PROMOTED
May 22, 2025
How top brands adapted to the changing tides: Three ...
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
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PROMOTED
May 14, 2025
Why the world’s most effective campaigns share one ...
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
PROMOTED
Apr 29, 2025
TikTok launches Star Camp to power up agencies ...
TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.
Most Read
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BY PR NEWSWIRE