Staff Reporters
Feb 27, 2018

Zalora tweaks brand with 'You own now' campaign

A brand refresh by WPP's Superunion strives for "a more ownable and modern look".

A brand refresh by WPP's Superunion strives for

Zalora and a pan-Asian team from WPP-owned agency Superunion have launched a rejuvenation of the retailer's 'Own now' platform, which originally appeared in 2014.

Tasked with creating a more ownable and modern look that would be unified across the region, the agency created a TVC and refreshed the company's ecommerce website, mobile app and other assets. The work is rolling out in Singapore, Malaysia, Taiwan, Philippines, Hong Kong and Indonesia. 


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