Zalora and a pan-Asian team from WPP-owned agency Superunion have launched a rejuvenation of the retailer's 'Own now' platform, which originally appeared in 2014.
Tasked with creating a more ownable and modern look that would be unified across the region, the agency created a TVC and refreshed the company's ecommerce website, mobile app and other assets. The work is rolling out in Singapore, Malaysia, Taiwan, Philippines, Hong Kong and Indonesia.
...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227
Subscribe
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5227
or email subscriptions@campaignasia.com
