Staff Reporters
Aug 20, 2019

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

Singapore-based Carousell has refreshed its visual identity on its seventh anniversary in business as a classifieds marketplace.

The new logo retains the 'Kodak carousel' slide projector image that inspired the company name and mission to allow its customers to pass new and used items round and round from one owner to the next.

Old Carousell logo

But it has also made some changes...

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