Client: Ikea Singapore
Agency: BBH Asia Pacific
Market: Singapore
Campaign scope: Web film (above), plus a "social media video hunt" where consumers will be invited to spot and win products that appear in the film.
Comments: As film geeks, we note that the first 50 seconds is one continuous tracking shot. Perhaps Kubrick himself would have been impressed? Probably not, but it's still a nice homage.
CREDITS
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma and Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng and Wendi Chong
Production Company Producers: Bhavna Shivayogimath and Malay Prakash
Production Company: Black Sheep Live
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