What to make of Papi Jiang, and tips for making the most of KOLs

CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?

CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?

Shoppers participating in the Singles Day mega-sale last week saw at least 300 live broadcasts. And many no doubt encountered popular influencer Papi Jiang, who reportedly charges RMB 20 million US$3 million for one appearance, according to industry insiders.

Before you splash out that kind of money, here's how three KOL tracking firms advise companies to think about, and potentially work with, Papi Jiang.

Robin8 Papi is measured by...

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