We asked three top influencer companies to recommend 10 key opinion leaders from China who they think will make the biggest impression on consumers in the coming months.
Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
Spike in new firms connecting influencers and brands reveals varied commercial models and approaches to authenticity.
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