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Turning on the money (live) stream
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May 5, 2017

Turning on the money (live) stream

DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.

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What to make of Papi Jiang, and tips for making the most of KOLs
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Nov 16, 2016

What to make of Papi Jiang, and tips for making the ...

CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?

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Breaking the internet, Chinese style
Premium
Nov 16, 2016

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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