Simon Young

May 5, 2017

Turning on the money (live) stream

DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.

Nov 16, 2016

What to make of Papi Jiang, and tips for making the ...

CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?

Nov 16, 2016

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.