Campaign Asia-Pacific caught up with Khamba to discuss the group’s experiences with advertisers, concept and content creation, and building audiences on other platforms.
Sep 9, 2015
Watch: YouTube star Khamba on working with advertisers
SPIKES ASIA - Gursimranjeet Singh Khamba is part of an Indian comedy group and one of the bigger YouTube stars in the country. All India Bakchod (Hindi slang for senseless *insert f-bomb*) has 1.3 million subscribers and over 100 million views.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Advertising
Jul 27, 2022
YouTube’s ad deceleration gathers pace
News
Apr 27, 2022
YouTube’s ad revenue growth rate decelerates ...
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
Advertising
11 hours ago
Joanne Theseira promoted to CEO of Publicis ...
In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.
Advertising
12 hours ago
The 'p' word: What we should consider when we talk ...
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
Marketing
12 hours ago
Women to Watch 2022: Devika Sharma, InMobi
A firm believer in diversity, innovation and teamwork, Sharma heads up the agency sales team through hard times in India and extends her expertise to other markets in the region.
+Real+Magic+header+image.jpg&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
13 hours ago
How Coca-Cola is addressing the ‘age of dichotomy’ ...
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.