Watch: YouTube star Khamba on working with advertisers

SPIKES ASIA - Gursimranjeet Singh Khamba is part of an Indian comedy group and one of the bigger YouTube stars in the country. All India Bakchod (Hindi slang for senseless *insert f-bomb*) has 1.3 million subscribers and over 100 million views.

Campaign Asia-Pacific caught up with Khamba to discuss the group’s experiences with advertisers, concept and content creation, and building audiences on other platforms.

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