Social good remained a theme at Spikes Asia this year, but the success of more light hearted work suggests change is in the air.
Pratik Thakar, Coca-Cola's head of creative content for Asia-Pacific and ASEAN, shares his views on aligning with global issues, how technology has changed what marketers do and why negative statements are more trustworthy than positive ones.
Thanks to Leo Burnett Asia-Pacific for providing this clip of its party after the 2015 Spikes Asia awards on 11 September 2015.
SINGAPORE - Dentsu Aegis Network partnered with Massive Music to throw a party at the Fullerton Boathouse in Singapore during Spikes Asia. Here's what the party looked like to Campaign Asia.
London-based industry networking website Creativepool brought its 'Black Cab Interview' video series to Singapore for Spikes Asia. Watch as Creativepool's Michael Tomes takes eight local and global agency leaders for chatty cruises around town.
Deric Wong, managing partner of strategy at Omnicom Media Group Hong Kong, distills the winning components of a media medal into digestible pointers.
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