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At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
Ogilvy PR, Enigma, Viddsee, Bastion and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
Mantri was the first ICCO president from Asia.