Ad Nut
Jan 27, 2017

Watch this ad from Malaysia to kick off your New Year with a good cry

'Wishes that need no words', for Guardian Pharmacy by BBDO Malaysia.

If you're a parent, or grew up with a parent who wasn't demonstrative about their affection, you won't be able to watch this without tearing up. Heck, Ad Nut's parents were as cuddly as they come, and this still led to sobs. The good kind!  

This video was streamed on Facebook and YouTube, with a 30-second promo spot aired on national television.

See more Chinese/Lunar New year ads

CREDITS

Idea, Copy: Krystle Morais, Deborah Woong, Sabrina
Art Direction and Design: Dafi Alfadila, Heshvin Vasudevan
Clients Servicing: Vanessa Gan, Wong Siew Hong, Moses
Production: Vinod, Kent Chan, Wong Wei Soon
A Film by Reservoir Production
Film Producer: Nyok, Sabrina, Chun Son
Director: Ismail Kamarul

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

21 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

22 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

22 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

22 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.