Rick Boost
Oct 11, 2018

Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

McCann's global creative chairman explains the

Compromise sometimes is what unleashes creativity, says Rob Reilly, global creative chairman of McCann Worldgroup. He argues that without compromise, the world might not have known the nearly universally acclaimed 'Fearless Girl'. Instead, we might have had a laugh at a 'Fearless Cow' which was the agency's purest idea originally, Reilly says in this video filmed at Spikes Asia 2018.

In the same way that no battle plan survives contact with the...

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