HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.
In the video, Nick Burfitt, global director of audience targeting, and Keld Nielsen, global director of audience measurement at Kantar Media, talk about the challenges and innovations in TAM (TV audience measurement), which includes new methodologies for gathering data such as RPD (return-path-data.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Entries from Latin America are up by 16%.
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
