He cites the hires of talent such as Joe Wang, Dennis Wong and Billboard Kwok over the past year as indicative of Euro’s commitment to building a strong presence in China.
He adds that the widespread merger of traditional and digital capabilities has been a key global growth driver for Euro.
“Advertising agencies are good at understanding brands, but they don’t get digital,” he admits, adding that the majority of digital agencies “do not really understand the bigger world of brands and marketing”.
To see previous MediaTV interviews, click here.
He adds that the widespread merger of traditional and digital capabilities has been a key global growth driver for Euro.
“Advertising agencies are good at understanding brands, but they don’t get digital,” he admits, adding that the majority of digital agencies “do not really understand the bigger world of brands and marketing”.
To see previous MediaTV interviews, click here.
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