He cites the hires of talent such as Joe Wang, Dennis Wong and Billboard Kwok over the past year as indicative of Euro’s commitment to building a strong presence in China.
He adds that the widespread merger of traditional and digital capabilities has been a key global growth driver for Euro.
“Advertising agencies are good at understanding brands, but they don’t get digital,” he admits, adding that the majority of digital agencies “do not really understand the bigger world of brands and marketing”.
To see previous MediaTV interviews, click here.
Oct 28, 2009
VIDEO: David Jones on Euro's growth strategy
HONG KONG - David Jones, Euro RSCG's global chief executive, discusses the agency's focus on China market and the strategy to boost its digital offering in the region.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 28, 2009
VIDEO: David Jones on Euro's growth strategy
Oct 28, 2009
VIDEO: David Jones on Euro's growth strategy
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Apr 1, 2025
Pizza Hut lures lunchtime queues in Hong Kong
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 24, 2025
Call for entries: Campaign Asia-Pacific’s 2025 ...
Just Published
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Apple leads as US dominates Kantar's Top 100 Global ...
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
+(900+x+600+px)+(3).jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Microsoft to retire Xandr DSP in favour of an ...
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
The Information
1 day ago
Arthur Sadoun calls for ‘different approach’ at ...
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
From Hiroshima to Hangzhou: How Jagabee and Frugra ...
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.