Campaign caught up with Adam Anger, general manager for advertising and online at Microsoft Asia Pacific, offstage at the recent Media360Summit in Hong Kong.
If big data is a C-suite question, why is it so hard to get buy-in? Anger talks about the "hairy challenges” arising from data ownership in every large corporate organisation. This also leads to the peculiar problems of Asia being behind the curve in the adoption of programmatic buying, as well as premium publishers being stuck on legacy issues.
Media360Summit interview videos presented in conjunction with DataXu
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
