Many companies are rushing to boost their mobile marketing, but success in this area doesn't come from simply throwing money at the mobile channel.
Campaign caught up with Adam Anger, general manager for advertising and online at Microsoft Asia Pacific, offstage at the recent Media360Summit in Hong Kong.
Data is everywhere, but brands need a strategy in order to get anything from it.
GLOBAL - Microsoft has started rolling out a revamped version of its MSN property today, claiming the enhancements will boost user engagement and offer brands compelling multiscreen opportunities.
HONG KONG - After several months of searching, Microsoft has found a replacement for Erik Johnson who left this summer to join Facebook Asia Pacific. It has promoted long-serving senior executive Adam Anger to become its new general manager of the advertising and online group for Microsoft Greater China.
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