Ad Nut
Apr 6, 2018

This Snickers 2018 organiser is so bad it came out in March

As a PR tactic in Philippines and Malaysia, the brand and BBDO Guerrero created an anti-organiser meant to depict the confusing nature of life when hungry.

Under its long-running 'You're not you when you're hungry' banner, Snickers, along with BBDO Guerreo, created a somewhat deranged planner book. The 'Disorganiser' features some rather confounding features and "depicts one’s life when hungry: clueless, misleading, confused, and overall chaotic", according to the agency.  

The most amusing 'mistake': The 2018 item came out two months late. The brand gave it to members of the press in March during the Philippines launch of Snickers Oats, and also gave it away in Malaysia. In addition, winners of a promo contest in those two markets can receive the item.

The humour may not be up to some of the consumer-oriented ads in the campaign, but it's amusing, and Ad Nut doesn't often get to point out PR work, so here you go.

Ad Nut worries about the Snickers Oats product itself though. Hopefully the addition of oats didn't require the removal of any lovely, delicious peanuts. 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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