Staff Writer
Sep 21, 2017

The future of programmatic ‘really lies with brand advertising”: PubMatic’s Rajeev Goel

PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.

PARTNER CONTENT

As brands step into the multi-billion dollar programmatic industry, auction dynamics, transparency, quality and ad fraud are all matters in question.

Rajeev Goel, CEO and co-founder of PubMatic, gets the conversation started these issues, and delves into how his team is meeting always-evolving client standards.

READ MORE ON THE PUBMATIC HUB

 

Source:
Campaign Asia

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