Staff Writer
Sep 21, 2017

The future of programmatic ‘really lies with brand advertising”: PubMatic’s Rajeev Goel

PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.

PARTNER CONTENT

As brands step into the multi-billion dollar programmatic industry, auction dynamics, transparency, quality and ad fraud are all matters in question.

Rajeev Goel, CEO and co-founder of PubMatic, gets the conversation started these issues, and delves into how his team is meeting always-evolving client standards.

READ MORE ON THE PUBMATIC HUB

 

Related Articles

Just Published

1 day ago

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

1 day ago

Women to Watch 2022: Tara Crosby, Twitch

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

1 day ago

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

2 days ago

What I learned leaving the agency world for tech

And what I'm up to now that I’m back.