Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey
Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.
PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.
The programmatic pioneer provides context for best practices.
PubMatic's CMO delves into the ins and outs of the programmatic framework.
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.