Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey
Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.
PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.
The programmatic pioneer provides context for best practices.
PubMatic's CMO delves into the ins and outs of the programmatic framework.
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.