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PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses. PubMatic’s publisher-centric approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation.


Dec 16, 2020

Myth busting: Header bidding

Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…

Nov 30, 2020

Consolidation raises the stakes for SSPs

innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.


Apr 15, 2020

Are we at the start of a CTV boom in APAC?

A Forrester study predicts significant ad spend growth in video over the next 12 months.

Dec 20, 2019

What’s next for India’s digital advertising landscape?

Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.

Dec 12, 2019

A blueprint for in-app advertising success in Japan

Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey

Dec 4, 2019

PMPs in the era of new age programmatic

While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?

Oct 29, 2019

How to buy programmatic in Japan?

With Tokyo 2020 just around the corner, how should advertisers make the most of their programmatic buck in Japan's unique digital landscape?

Oct 28, 2019

The mobile screen comes into sharper focus for marketers

Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.

Jan 16, 2018

Digital advertising: A hotbed for machine learning

It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.

Dec 12, 2017

How a DSP can increase win-rates through multi-bid

For a DSP, increasing win-rate is more than just a short-term ROI benefit.

Nov 7, 2017

Inventory quality: Fighting the good fight

Confronting ad fraud is a complex affair, but with the right partner, it's a battle advertisers can win.

Oct 24, 2017

5 elements every wrapper solution should provide

It’s increasingly important for publishers to have an easy and scalable way to manage multiple header bidders. Let's take a look at five things publishers should consider when choosing a wrapper solution.

Sep 15, 2017

6 questions you need to ask about header bidding and auction dynamics

Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.

Sep 15, 2017

Auction dynamics: Demystifying the take rate debate

PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.