PubMatic's CMO delves into the ins and outs of the programmatic framework.
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As brand advertisers embrace automation in programmatic, is content review going on the window?
Jeff Hirsch, CMO at PubMatic, speaks about bringing control back to publishers, the industry's bright future, and the programmatic provider's ethos, 'let's be clear.'
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The OMG media agency unseated the local incumbent and three other challengers to win the pitch.
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Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."
Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.
Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.
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