PubMatic's CMO delves into the ins and outs of the programmatic framework.
| PARTNER CONTENT |
As brand advertisers embrace automation in programmatic, is content review going on the window?
Jeff Hirsch, CMO at PubMatic, speaks about bringing control back to publishers, the industry's bright future, and the programmatic provider's ethos, 'let's be clear.'
| READ MORE ON THE PUBMATIC HUB |
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The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
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Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
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