Staff Writer
Oct 24, 2017

PubMatic founder and chairman Amar Goel discusses auction dynamics

The programmatic pioneer provides context for best practices.


Amar Goel touches on hot topics in the realm of programmatic auction dynamics. For newbies, the walkthrough serves as a great intro to the subject. Buyers and sellers can also gather new strategy from Goel's insight and experience.



Related Articles

Just Published

3 hours ago

Petronas' tells tale of two kampung houses for Hari ...

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.

6 hours ago

TikTok faces criticism in India over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

6 hours ago

Isobar HK names CEO in continuing DAN recast

David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.

7 hours ago

Hong Kong 'virtual' insurance company launches ...

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.