Ad Nut
Oct 28, 2016

Stalker video? Indonesian star hunts for prey for Asus

Asus ad captures the thrill of the chase for its Zenphone3 model.

Stalker alert: A femme fatale is on the prowl, staking out picturesque Warsaw to take a shot of her prey.

Ad Nut can’t decide whether this Asus ad perpetuates gender stereotypes; the plot could have turned downright creepy if the gender roles were switched. But hey, Ad Nut gets high at the sight of a bold female character on the screen, making the first move and always ahead of the game. 

However, in terms of its execution, Ad Nut feels that this ad targeting the Indonesian market is less bold than the brand's previous efforts. Sure, the cinematography is immaculate, but Ad Nut feels like we've seen something like this before, maybe in a Dunhill ad in the early '90s?

Ad Nut also hopes that the mysterious heroine, played by popular Indonesian actress Bunga Citra Lestari, is not disappointed when she meets her subject up close; the phone's fancy camera might have made him look even better than real life.


Director: iClaudius
D.O.P: Pierre Mouarkech
Executive Producers: Rodney & Ajeng Vincent
Agency: CHAI Advertising
Post Production: Cutting Edge Brisbane
Audio: 2AM


Related Articles

Just Published

4 hours ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

5 hours ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

5 hours ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

5 hours ago

Indian athlete Dutee Chand and girlfriend wear ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.