SuperHeroes Amsterdam hired two comedians from New York's Upright Citizens Brigade, an improvisational comedy group, to approach people on the street and collect ideas for an ad showcasing the Asus ZenFone 3. A real director then turned the script into the ad above.
Ad Nut likes this fun spin on crowdsourcing and thinks the ad captures the 'Yes, and...' spirit of improv comedy quite well. That positive concept is also a good match for the Taiwan-based brand's message that the phone empowers users to be creative.
Although 'yes, and' is a good thing, Ad Nut feels the brand made the right choice in not using the suggested strapline, 'Just buy it. Don't be a douche'.
Here's a couple of past Asus campaigns that Ad Nut also enjoyed:
- Asus zoom lens captures bird, shark, ninjas, aircraft, T-rex
- Asus campaign inspires trippy remixes of Instagram images
Executive Creative Director: Rogier Vijverberg
Creative lead: Elliot Stewart-Franzen
Graphic Designer: Krister Lima
Agency Producer: Severien Jansen
Account: Severien Jansen & Evelien Schenkkan
Production Company: HALAL
Directed by: Nils Gerbens
D.O.P.: Rutger Storm
Producer: Christine Anderton & Sara Nix
Art director: Goof Vermeulen
Editor: Amber Hooijmans
VFX: The Compound
Sound design: Hielke Praagman
Stylist: Carmen Adriana
Lead actors: Matt Rubano & Betsy Kenney
Responsible at ASUS: Anne Yao, Cindy Chang, Erik Hermanson
Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.
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