Ad Nut
Oct 5, 2016

Asus unveils madcap 'streetsourced' ad

Aliens and dinosaurs feature in a commercial scripted by random people on the street.

SuperHeroes Amsterdam hired two comedians from New York's Upright Citizens Brigade, an improvisational comedy group, to approach people on the street and collect ideas for an ad showcasing the Asus ZenFone 3. A real director then turned the script into the ad above.

Ad Nut likes this fun spin on crowdsourcing and thinks the ad captures the 'Yes, and...' spirit of improv comedy quite well. That positive concept is also a good match for the Taiwan-based brand's message that the phone empowers users to be creative.

Although 'yes, and' is a good thing, Ad Nut feels the brand made the right choice in not using the suggested strapline, 'Just buy it. Don't be a douche'.   

Here's a couple of past Asus campaigns that Ad Nut also enjoyed:

CREDITS

Executive Creative Director: Rogier Vijverberg
Creative lead: Elliot Stewart-Franzen
Graphic Designer: Krister Lima
Agency Producer: Severien Jansen
Account: Severien Jansen & Evelien Schenkkan
Production Company: HALAL
Directed by: Nils Gerbens
D.O.P.: Rutger Storm
Producer: Christine Anderton & Sara Nix
Art director: Goof Vermeulen
Editor: Amber Hooijmans
VFX: The Compound
Sound design: Hielke Praagman
Stylist: Carmen Adriana
Lead actors: Matt Rubano & Betsy Kenney

Responsible at ASUS: Anne Yao, Cindy Chang, Erik Hermanson

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

1 day ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

1 day ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

1 day ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.