Jun 7, 2018

Is Gal Gadot the hero Asus needs?

The Wonder Woman star lends appeal to new global product-launch campaigns through J Walter Thompson Singapore.

Oct 28, 2016

Stalker video? Indonesian star hunts for prey for Asus

Asus ad captures the thrill of the chase for its Zenphone3 model.

Oct 5, 2016

Asus unveils madcap 'streetsourced' ad

Aliens and dinosaurs feature in a commercial scripted by random people on the street.

Jul 9, 2015

CASE STUDY: How Asus launched users into another world

Taiwanese tech firm Asus worked with Razorfish Hong Kong to create a virtual reality experience for its latest mobile phone launch.

Mar 17, 2015

Engagement Meter: Tested marketing methods translate to social media

With traditional campaign ideas, brands like Asus, KFC and Dove land atop this week’s engagement meter, curated by Unmetric.

Nov 14, 2013

Asus exhibits power of 'transformation' in new global campaign by Bates CHI & Partners

SINGAPORE - A convertible laptop turns a man's first day on the job from a dull affair into a dramatic, hallucinatory adventure in the first major campaign by Bates CHI & Partners for Taiwan-based consumer-electronics maker Asus.