Ad Nut
Jun 7, 2018

Is Gal Gadot the hero Asus needs?

The Wonder Woman star lends appeal to new global product-launch campaigns through J Walter Thompson Singapore.

The Wonder Woman star lends appeal to new global product-launch campaigns through J Walter Thompson Singapore.

This week at Computex, a large computer-industry trade show in Taipei, Asus announced that Wonder Woman star Gal Gadot is the new brand ambassador for its PCs. She will appear in new global campaigns for its ZenBook Pro and VivoBook lines.

The work is by J Walter Thompson Singapore, which won the remit in April. The agency is responsible for new positioning, brand strategy and campaigns for both product lines, plus...

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