Ad Nut
May 10, 2017

South Korean candidate slays with Overwatch ad

She didn't win the presidency, but Sim Sang-jung made an impression on gamers with a video styled on an Overwatch 'play of the game' clip.

Ad Nut salutes the people of South Korea for peacefully demanding and obtaining a lawful and orderly transition of power, from an apparently corrupt regime to a new president. Here's wishing Moon Jae-In the best of luck leading his great country.

(Ad Nut also fervently hopes to see a similar scenario play out in the United States.) 

That said, if the South Korean election had been a contest based on advertising alone, Ad Nut would have voted for Sim Sang-jung, who offered up the above: a clever homage to a so-called 'play of the game' clip for the popular first-person-shooter game Overwatch.

Hat tip to Gamespot.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

Agency Report Card 2023: Cheil Worldwide

With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.

1 day ago

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.

1 day ago

Baidu PR head departs company following controversia...

Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.