Nicola Kemp
Aug 10, 2016

Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary

Some of the industry's biggest names speak out in a Campaign documentary series.

The Trust Crisis: Marketing’s Biggest Challenge was created by Campaign to address the breakdown of trust both between brands and consumers and also agencies and clients.

Jon Mandel, CEO of Dogsled Enterprises, says the industry’s goal must be to fix the trust problem. The former CEO of MediaCom, who ignited the transparency firestorm after alleging widespread US agency kickbacks, shows no signs of slowing down.

In the documentary, the man dubbed by critics as "the most hated man in advertising" argues passionately for a fundamental reappraisal of the relationship between clients and agencies. He explains: "There is a difference between fucking and making love. When we get to the honesty and integrity of making love and being in a relationship, no games, no bullshit, we are going to have a healthier relationship and we are going to have a healthier community." 

He continues: "If it’s just to take advantage of each other to prove I’m bigger, to prove I’m better and it’s all about me, it’s never going to be healthy." He goes on to urge the industry to embrace healthy business relationships based on openness, honesty and integrity.

Watch the full documentary above, and look out for more episodes on fallout from the ANA report, ad fraud and consumer trust. 

Source:
Campaign UK

Related Articles

Just Published

4 hours ago

Ikea rents tiny Tokyo flat for tiny price

In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

4 hours ago

Finding digital measurement success, part 1: ...

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.

4 hours ago

With mixed travel recovery in APAC, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

5 hours ago

Chinese consumers getting more conscious of their ...

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.