Focus on relationships, the WPP chief advises.
Some of the industry's biggest names speak out in a Campaign documentary series.
Clients should replace "hopelessly" outdated contracts with the ANA's contract template ASAP, according to industry insiders contacted by Campaign Asia-Pacific.
New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.
ASIA-PACIFIC - China has the highest media rebate levels in Asia-Pacific, followed by Indonesia, the Philippines and India, according to a survey by the World Federation of Advertisers (WFA).
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