Rick Boost Matthew Miller
Nov 21, 2017

Sooner or later we will all be cyborgs (and what that means for media)

Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?

Moon Ribas is a self-described "elective cyborg". The Spanish artist has a device implanted in her foot that vibrates in tandem with a worldwide network of seismographs. This tremor sense is just one of a series of experiments Ribas has done to augment her senses with technology—choices that she says have made her more human, rather than less.

In this video, Campaign speaks with Ribas about her experience, and how certain people react to it. We also hear from Chris Stephenson, PHD's regional head of strategy, who argues that creatives and media professionals can't afford to ignore the small but growing trend toward cyborg-isation. 

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