Ad Nut
Jan 9, 2020

Sliding doors: All aboard Carlsberg's CNY elevator

AD NUT NIBBLE: Lift riders see a series of CNY celebrations in this mainland ad by Grey Hong Kong and director Andrew Lang of Sweetshop.

If someone presses all the buttons in a lift, don't get mad. Get ready to party. 

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

Client: Carlsberg
Agency: Grey Hong Kong
Chief Creative Officer: Michael Knox
Executive Director: Jacquelyn Pang
Associate Creative Director: Jackie Wong
Head of TV Production: John Lo
Producer: Wing Tam
Assistant Account Director: Ted Tam
Account Executive: Becky Lai
Production Company: Sweetshop
Director: Andrew Lang
Managing Director: Laura Geagea
Producer: Catherine Law
DOP: Gianpaolo Lupori
Art Director: Julius Mak
Editor: Anais Siab
Colourist: Simon Astbury, Digital Domain
Online Post Production: Rex Or, Digital Domain
Post Production Executive Producer: Steven Marolho, Digital Domain
Post Production Producer: Alexei Golob, Digital Domain
Music Composer and Sound Engineer: Hank Lee, Beijing

Note: An "Ad Nut Nibble" is what Ad Nut posts on the rare occasions that Ad Nut doesn't have much to say about a piece of work but wants to share it nonetheless.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

 

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