Jan 12, 2023

Creative Minds: Steven Spielberg changed cinema and Jennifer Crabb’s life

The senior bidding producer at Sweetshop recounts how the 1975 thriller Jaws lured her into filmmaking, discusses the regret of missing Prince's first and last concert in Perth and reveals the joy of eating goat cheese on French baguettes.

Dec 9, 2022

How to trust the remote shooting process: Sweetshop's Laura Geagea

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

Sep 1, 2022

Creative Minds: Sweetshop’s Paul Nevison survived an earthquake

The director at the production agency on driving through earthquake rubble in Mexico and what he’s currently watching on TV.

Jun 28, 2022

TVNZ says its content is so good you'll forget where you are

In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.

Jun 23, 2022

Creative Minds: Lilian Li fondly remembers shivering in Tengger Desert's biting cold

Get to know Sweetshop China's executive producer whose work is inspired by her surroundings.

May 30, 2022

Cannes Contenders: Sweetshop picks top five APAC campaigns

Jennifer Crabb of Sweetshop Asia picks APAC campaigns that have a chance of scoring a Cannes Lions this year.