sweetshop
Creative Minds: Why Sweetshop’s Melanie Bridge loves HBO’s Succession
The leader at the production agency spills on her love of the acclaimed HBO series, how she grasped the basics of design in university, and her ‘worst-ever’ shoot in Egypt.
A family gets sentimental about its car in new Toyota spot
A new film by Ogilvy Singapore and Hogarth Worldwide, and produced by Sweetshop.
Women to Watch Greater China 2022: Laura Geagea, Sweetshop
Speaking six languages, Geagea is a genuinely international creative female leader with a strong understanding of local brands and agencies, working to elevate the advertising industry in Greater China and Asia-Pacific.
Creative Minds: Kate Halpin's long journey to the director's chair
We get to know the Sweetshop-affiliated film director through her answers to 11 questions. Learn about her favourite films (by herself and others), the career of international intrigue that didn't pan out for her, and her problem with potatoes.
You see, toucan make a good smartphone ad
Blending whimsy and direct explanation of new features, OnePlus manages to make a smartphone ad that's actually watchable.
Enticing visions of a post-vaccine world
The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.
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