May 5, 2022

Creative Minds: Why Sweetshop’s Melanie Bridge loves HBO’s Succession

The leader at the production agency spills on her love of the acclaimed HBO series, how she grasped the basics of design in university, and her ‘worst-ever’ shoot in Egypt.

Apr 7, 2022

A family gets sentimental about its car in new Toyota spot

A new film by Ogilvy Singapore and Hogarth Worldwide, and produced by Sweetshop.

Jan 27, 2022

Women to Watch Greater China 2022: Laura Geagea, Sweetshop

Speaking six languages, Geagea is a genuinely international creative female leader with a strong understanding of local brands and agencies, working to elevate the advertising industry in Greater China and Asia-Pacific.

Sep 2, 2021

Creative Minds: Kate Halpin's long journey to the director's chair

We get to know the Sweetshop-affiliated film director through her answers to 11 questions. Learn about her favourite films (by herself and others), the career of international intrigue that didn't pan out for her, and her problem with potatoes.

Aug 4, 2021

You see, toucan make a good smartphone ad

Blending whimsy and direct explanation of new features, OnePlus manages to make a smartphone ad that's actually watchable.

Jul 27, 2021

Enticing visions of a post-vaccine world

The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.