Ad Nut
Jun 28, 2022

TVNZ says its content is so good you'll forget where you are

In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.

Imagine accidentally getting in the wrong car because you were hooked to content on your phone. For one character in this film, it happened. But the wrong car happened to be that off an escape vehicle for a bank robbery.

To promote TVNZ+, a reimagining of TVNZ's streaming brand, Dentsu Aotearoa and Sweetshop produced three films (watch all three in the playlist above) to showcase characters like that in the first scenario who are excessively drawn to their devices, which results them in unfortunate positions. Ad Nut’s favourite of the lot is ‘Wooing Jeff’—the comedic timing and execution on this one is particularly enjoyable.

CREDITS

TVNZ Marketing
Marketing Director - Jonathan Symons
GM Marketing & Communications - Sally Falconer
Senior Marketing Manager - Rebecca Brown

TVNZ Media and Blacksand Creative Studio
Media Planning Manager - Nicole Hughes
Senior Campaign Manager - Varsha Singh
Lead Designer - Mark Fleming
Lead Digital and Print Designer- Christopher Hill
Senior Creative Director - Greg Hughes

Dentsu Creative (Aotearoa)
Executive Creative Director, New Zealand - Anne Boothroyd
Group Creative Director - Jack Delmonte
Creative Director - Andrea Sarcullo
Senior Copywriter - Matt Woods
Senior Art Director - Chelsea Sietses
Executive Creative Director (Australia + NZ) - Marcus Tesoriero
Executive Creative Director - Hadleigh Sinclair
Executive Director, Strategy - Stevie Weber
Chief Commercial Officer - Rachel Anderson-Cormack
Group Account Director - Evaan Miocevich
Account Director - Amanda Tonkin
Agency Producer - Nigel Sutton

Dentsu Media
Agency Director - Courtney Wide
Strategy Director - Amy Greene
Group Business Director - Sarah Wilson
Business Manager - Lucy Burbidge
Senior Business Executive - Nicholas Young

Sweetshop
Director - Damien Shatford
Executive Producer - Ben Dailey
Executive Producer - Kate Roydhouse
Producer - Larisa Tiffin
Director of Photography - Nigel Bluck
Production Designer - Bruce Everard
Editor - Lucas Baynes
Colourist - Matic Prusnik
Online - Leoni Willis - Toybox
Music and Sound: Liquid Studios
Producer – Tam O’Neill
Music Arrangement and Composition – Peter Van der Fluit
Sound Design – Craig Matuschka

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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