The two 30-second spots by DDB New Zealand—‘Magic remote’ and ‘Pyjama party’—are sequels to an earlier 90-second cinematic clip in November 2012.
In that earlier ad, Father Time was befuddled to find that he was no longer the only one able to command the flow of time—as users of the brand's My Sky service could now pause and rewind live TV as if 'Time no longer matters'.
In the newer spots, Father Time gradually embraces the revolution. After discovering that the My Sky remote doesn't actually control the real world (in ‘Magic remote’, above), he catches on and shows his feminine side by shopping for pyjamas and planning a night in with E Channel (in 'Pyjama party', below).
Marketing director Mike Watson
Marketing manager Aaron Stone
Product marketing manager Amber Cooke
Agency DDB Group New Zealand
Executive creative director Andy Fackrell
Creative director Chris Schofield
Art director Toby Morris
Copywriter Simone Louis
Senior account director James Blair
Executive agency producer Judy Thompson
Agency producer Rosie Grayson
Production company Exit Films
Director Lachlan Dickie
Producer Selin Yaman
DOP Ian McCarroll
Grade Pete Ritchie
Post production Perceptual Engineering
Music Peter Hobbs
Sound Jon Cooper @ The Coopers