Byravee Iyer
Oct 3, 2013

Sky Television's blockbuster aims to lure subscribers

AUCKLAND - Sky Televisions' taut new ad campaign looks like a blockbuster movie with high production values and an ensemble cast, including the All Blacks, a sexy adulteress and a brooding hero.

wide player in 16:9 format. Used on article page for Campaign.

The 60-second spot, by DDB Group New Zealand, encourages viewers to not just watch Sky—but join in and be a part of it. “The ad is all about creating intrigue, the quality of storytelling and strong character development,” said Andy Fackrell, DDB’s executive creative director.

The ad debuted on 29 September.

Mike Watson, Sky marketing director, said the ad is intended as a "striking and clever invitation" to see what the service has to offer, including live All Blacks matches, movies, and TV dramas from the UK and US. 


Client: SKY Television

Executive Creative Director:  Andy Fackrell
Creative Director:  Chris Schofield
Senior Art Director:  Gavin Siakimotu
Senior Copywriter:  Natalie Knight
Senior Account Director:  James Blair
Account Manager: Georgia Newton
Agency Producer:  Tania Jeram
Executive Producer:  Judy Thompson

Film company: Ruskin
Director: Nathan Price
Executive Producer: Claris Harvey
Line Producer:  Helen Naulls
DOP:  Ginny Loane
Production Designer:  Rick Kofoed
Editor:  Stewart Reeves from Rock Paper Scissors
Grade:  Vincent Taylor

VFX:  The Mill, New York
VFX/Online:  Stefan Coory at Blockhead

Post Production Facilities:  Blockhead
Music: Soundtree, London
Sound Design: Soundtree, London

Related Articles

Just Published

8 hours ago

Can in-housing produce consistently strong creative ...

In-housing was recently praised by BBH co-founder John Hegarty.

8 hours ago

Nick Emery returns to launch You & Mr Jones media ...

Former Mindshare leader will enjoy $300 million war chest.

9 hours ago

IWF and Microsoft behind push to tackle online ...

Two campaigns target parents and teenagers.

17 hours ago

Joanna Flint on leaving big tech and the evolving ...

EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.