Matthew Miller
Apr 3, 2014

Sky TV and DDB beseech public to topple a hated 'Game of Thrones' character

NEW ZEALAND - Sky TV and DDB New Zealand have erected a seven-metre statue of 'Game of Thrones' character King Joffrey, which will be dragged to the ground—Saddam Hussein-style—if enough people tweet with the hashtag #bringdowntheking.

Sky TV and DDB beseech public to topple a hated 'Game of Thrones' character

The promotion for the fourth-season debut of the TV series on Sky's SoHo channel centres on the statue, which is located in Auckland's Aotea Square. Tweets carrying the hashtag will move a winch attached to a rope around the statue's neck—with each tweet bringing the hated character one cog closer to a fall. 

Fans can watch the progress of the winch and live-streaming video of the square on a dedicated website.

“Game of Thrones is a worldwide phenomenon, and King Joffrey is quite possibly the most hated fictional television character of all time," said Travis Dunbar, SKY’s director of programming. "It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

Added Shane Bradnick, DDB executive creative director, "It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”


Agency:  DDB Group New Zealand
Client:  SKY Television

SKY Television:
Marketing Director:  Mike Watson
Product Marketing Manager:  Amber Cooke

DDB Group New Zealand:
Executive Creative Director:  Shane Bradnick
Creative Director:  Chris Schofield
Digital Creative Director: Haydn Kerr
Art Director:  Adam Thompson
Copywriter:  Rory McKechnie
Senior Account Director:  James Blair
Account Manager: Georgia Newton
Agency Producer:  Tania Jeram
Executive Producer:  Judy Thompson
Digital Business Director: Paul Pritchard
Digital Executive Producer: Liz Knox
Lead Digital Designer: Sam Schrey
Senior Technologist: Cameron Crosby
Mango Communications:
Sean Brown: Senior Account Director
Eleisha Balmer: Senior Account Manager

Film Company (production) – Finch
Executive Producer: Rob Galluzzo
TV Producer: Camilla Dehnert
Camera Operator: Sam Britten
Production Designer: Bruce Everard
Prop maker: Phil Gregory
Construction Manager Grant Bailey
CNC Machining: Styrotech Limited
3D character modeling : Michael Ulloa
Engineer: Nick Barnfield

Live Streaming – Slip Stream
Managing Director: Aaron Crabb


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