Ad Nut
May 25, 2020

Singapore NHB and TSLA invited everyone to the feast

The National Heritage Board's campaign included virtual Iftar and a live concert.

Singapore's National Heritage Board (NHB), with The Secret Little Agency (TSLA), ran a campaign throughout Ramadan that depicted and encouraged Muslims to enjoy the different kind of celebration that was necessary this year during the city's extended 'circuit breaker'.

The campaign also invited non-Muslims to discover more about the traditions and practices of Ramadan in Singapore through events such as a virtual Iftar event and a concert.

The through-the-line campaign included NHB’s Facebook and Instagram channels, and its Roots website, plus the film above (which launched on Facebook).

TSLA reports that the campaign generated 7 million impressions from 4 million people through the month it was active, and that the live events drew 700,000 engagements including a high rate of return visitors.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 hour ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

1 hour ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

1 hour ago

Milo positions itself as a sports drink in Vietnam

The beverage becomes a sports drink in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

2 hours ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.