Launched online and in cinemas this month, the campaign aims to highlight newly designated smoke-free zones in Singapore and warn smokers of the possible fines they could receive.
Targeted at young people, the campaign features a quirky but concerned character who pops up when a fellow bro’ is about to light up in a newly designated smoke-free zone.
Bro Bro Bro Bro’ the character says while gesticulating toward a sign...
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