Staff Reporters
Apr 29, 2013

Singapore NEA uses a 'bro' to promote smoking ban extension

SINGAPORE - A concerned 'bro' pops up out of nowhere to warn his 'bros' about an expansion of non-smoking areas in a campaign launched by Singapore’s National Environment Agency through BBH Asia Pacific.

SINGAPORE - A concerned 'bro' pops up out of nowhere to warn his 'bros' about an expansion of non-smoking areas in a campaign launched by Singapore’s National Environment Agency through BBH Asia Pacific.

Launched online and in cinemas this month, the campaign aims to highlight newly designated smoke-free zones in Singapore and warn smokers of the possible fines they could receive. 

Targeted at young people, the campaign features a quirky but concerned character who pops up when a fellow bro’ is about to light up in a newly designated smoke-free zone.

Bro Bro Bro Bro’ the character says while gesticulating toward a sign...

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