Ad Nut
Sep 30, 2019

Publican pitch: Country establishments entice Aussies in Airbnb campaign

THE WORK: 'Not so local' by and for Airbnb.

A new integrated campaign from Airbnb in Australia aims to entice city-dwellers to visit country pubs.

The five publicans in the campaign were each awarded $50,000 grants as part of Airbnb’s Country Pubs Project. The campaign includes the 60-second TVC above and a set of five 30-second, state-specific TVCs for New South Wales, Victoria, South Australia, Queensland and Tasmania. OOH will run in Melbourne, Sydney and Brisbane.

The campaign is by Airbnb's internal team with production company Versus.

OOH ads

CREDITS

Creative: Airbnb Internal
Production: Versus
Post-Production: VS Studio
Music & Sound: Electric Sheep Music
Photographer: Drew Wheeler
Media: Dentsu Aegis Network
PR: N2N Communications
Pub activations: Traffik

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Source:
Campaign Asia
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