Gabey Goh
Jul 5, 2016

Philippines Smart Communications breaks barriers with LGBT community

Smart Communications' coming-out tale, by Dentsu JaymeSyfu, earns raves.

Smart Communications' coming-out tale, by Dentsu JaymeSyfu, earns raves.

PHILIPPINES - A new ad in the Philippines is getting a lot of buzz for what is considered an unusual and brave move for a major telco brand in a conservative and mostly Catholic country.

The 1-minute video tells the story of a man named Kevin receiving a friend request on Facebook from his father. A request he is reluctant to accept because his account is filled with photos of him and his boyfriend.

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