Dentsu Jayme Syfu's installation made entirely of plastic waste emulated real whales that had died on beaches in the Philippines in the past year.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Dead Whale
Agency: Dentsu Jayme Syfu
Client: Greenpeace Philippines
Nominated by:
Farid Mokart, founder and chief creative officer, Fred & Farid:
This artistic and impactful installation for Greenpeace is a smart hijack for the imminent death of the ocean as a result of plastic waste contamination.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
