Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Dead whale' by Dentsu Jayme Syfu

Dentsu Jayme Syfu's installation made entirely of plastic waste emulated real whales that had died on beaches in the Philippines in the past year.

2018 Cannes contenders: 'Dead whale' by Dentsu Jayme Syfu
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Dead Whale
Agency: Dentsu Jayme Syfu
Client: Greenpeace Philippines 

Nominated by:

Farid Mokart, founder and chief creative officer, Fred & Farid:

This artistic and impactful installation for Greenpeace is a smart hijack for the imminent death of the ocean as a result of plastic waste contamination.

Source:
Campaign Asia

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