Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Dead whale' by Dentsu Jayme Syfu

Dentsu Jayme Syfu's installation made entirely of plastic waste emulated real whales that had died on beaches in the Philippines in the past year.

2018 Cannes contenders: 'Dead whale' by Dentsu Jayme Syfu
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Dead Whale
Agency: Dentsu Jayme Syfu
Client: Greenpeace Philippines 

Nominated by:

Farid Mokart, founder and chief creative officer, Fred & Farid:

This artistic and impactful installation for Greenpeace is a smart hijack for the imminent death of the ocean as a result of plastic waste contamination.

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.