Matthew Miller
Jul 23, 2014

Panasonic builds 4K TV campaign from crowdsourced videos

JAPAN - Panasonic today launches a digital ad campaign featuring three videos generated through a crowdsourcing contest using the eYeka platform.

JAPAN - Panasonic today launches a digital ad campaign featuring three videos generated through a crowdsourcing contest using the eYeka platform.

The brief for the campaign, promoting the company's Viera line of 4K televisions, asked participants, What amazing video would you create if you suddenly had a bigger and more beautiful canvas for your creativity

The competition, with prizes worth 1.4 million US$13,800 drew 34 videos over five weeks, from 13 countries including France, Japan, the US, Russia, India, China and the UK. 

The three winning videos,...

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