David Blecken
Jun 29, 2018

Why Panasonic is putting increased emphasis on design

Takehiro Ikeda, creative director of Panasonic Design and director of the company's design strategy unit, Flux, explains what the company aims to get out of investments in design.

Takehiro Ikeda joined Panasonic in London in April from Seymourpowell

At 100, Panasonic's future looks a lot more complex and challenging than much of the past century has been. The company has a history of innovation, and the brand is still strong, particularly in Asia judging by Campaign's latest Asia's Top 1000 Brands ranking.

But as with all large corporations, the pioneer spirit that shaped the organisation can become buried and sometimes needs reawakening. Part of its efforts to do this include the recent...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
VMLY&R Malaysia head steps down
Premium
29 minutes ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium
CMOs need to muscle in on digital transformation, Forrester says
Premium
5 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Premium
Called Pat? Get free stuff
Premium
5 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.