David Blecken
Jun 29, 2018

Why Panasonic is putting increased emphasis on design

Takehiro Ikeda, creative director of Panasonic Design and director of the company's design strategy unit, Flux, explains what the company aims to get out of investments in design.

Takehiro Ikeda joined Panasonic in London in April from Seymourpowell

At 100, Panasonic's future looks a lot more complex and challenging than much of the past century has been. The company has a history of innovation, and the brand is still strong, particularly in Asia judging by Campaign's latest Asia's Top 1000 Brands ranking.

But as with all large corporations, the pioneer spirit that shaped the organisation can become buried and sometimes needs reawakening. Part of its efforts to do this include the recent...

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