Ad Nut
Jul 26, 2016

Nike starts 'summer of sport' with pep talk for baby athletes

From the US: 'Unlimited future', for Nike by Wieden + Kennedy

'Listen up, babies", begins this intriguing new spot for Nike, which sees a gruff coach figure (actor Bobby Cannavale) telling it like it is to a group of infants. As the speech—about how we don't get to pick the circumstances we're born into but can overcome them to write our own stories—progresses, we see that the tykes include Neymar Jr, Serena Williams, LeBron James, Mo Farah and Chinese basketballer Zhou Qi.

It's always interesting to watch Nike during the summer when an Olympics is taking place (perhaps Ad Nut should say "expected to take place", given the situation in Rio). Although not an official sponsor, the brand has a history of taking advantage of the event all the same.


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