Ad Nut
Jan 26, 2017

Mind your English, Rooster of Destiny

Webe, the mobile line of Malaysian telco giant TM Group, plans to usher in the Chinese New Year with a cocky talking rooster.

See more Chinese/Lunar New year ads

One day, Ad Nut hopes that brands will stop using bad English to get easy laughs. Yes, use of slang can appeal to a local audience. But too much deliberately poor English is not funny for anyone, rooster or human or woodland creature.

Ad Nut recommends that the Rooster of Destiny brush up on his English, if necessary, before he goes live on the eve of Chinese New Year to give out advice to netizens. Or the chickens will come home to roost. 

The video is by Grey Group Malaysia.


Grey Team
Executive Creative Director: Graham Drew 
Group Head: Heng Thang Wei
Senior Copy Writer: Michelle Chong
Senior Copy Writer: Lee Weng Onn
Art Director: Ian Lai
Senior Designer: Terces Pok
General Manager: Jo Yau
Account Director: Ashley Chia 
Account Executive: Benson Tan
Senior Social Media Creative: Hely Lopes
Social Media Copywriter: Amanda Nelson
Social Media Designer: Faizan Mazlan
Social Media/Community Manager:  Ryan Buaron
Film Production: Ismed Mohamaed
Corp Comms Grey Group APAC: Huma Qureshi
PR & Corp Comms Grey Group APAC: Cedric Wceke

Client Team
Chief Marketing Officer: Lai Shu Wei
Head of Brand & Communication: Janet Leow
Head of Marketing: Alvin Phey
Social PR Senior Manager: Hilda Juliana Shamsul Bahri
Marketing Principal: Timothy Chong

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


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